Campaign crafted for the renowned Hand Tool brand, Supercraft, as a tribute to its impressive 87-year legacy within Australian households.

The challenge arose as upon acquisition minimal imagery was available from the brand's past owners. To tackle this, we embarked on a creative journey, drawing inspiration from Supercraft's iconic orange hue and gritty DIY nature. This led to the birth of a charming set of 1930s-style characters, each brought to life with a touch of nostalgia. Paired with witty and playful captions, these characters became the heart of the campaign, infusing it with personality and seamlessly paying homage to the brand's remarkable eight-decade journey.