To celebrate the launch of Twinings' new Sparkling Tea, we transformed a corner of Spitalfields Market into a vibrant, contemporary tea break experience. Inspired by the modern 3pm slump, the activation reimagined the traditional tea break with a healthier, more uplifting alternative to soft drinks.

My role involved close collaboration with art directors and copywriters to bring a dynamic 3D concept to life balancing creative impact with logistical practicality. The space was designed to spotlight the three distinct flavours; Defence, Refresh, and Boost, each with its own sensory cues and vibrant visual identity, capturing the essence of the drink’s functional benefits.