Nylexpert
Digital Billboards 2023
Design & artworking
A series of five digital billboard designs were crafted for Nylex's 'Nylexpert' summer campaign, which spanned across Australia. These billboards came in 14 different sizes, strategically positioned to align with the current weather conditions in each specific location.
In areas experiencing temperatures around 30 degrees Celsius, the iconic Nylex misting kits took center stage. Meanwhile, in regions expecting rainfall, Nylex digital rain gauges were featured.
124-134 Millers Road, Victoria
Lutwyche Road, Queensland
Nylex Misting Kit: In areas above 30 degrees celsius
Nylex Rain Digital Gauge: Displayed in areas with predicted rainfall
Photography on billboards by Nathan Jacobs